Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue.
In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses.
However, there are plenty of low-cost, high-yielding marketing hacks that can help you reach your customers.
These marketing hacks might not leverage traditional channels, but they can impact your bottom line.
In this article, you’ll discover five marketing hacks you can deploy to acquire new customers and generate sales at little or include:
- Get featured in the press by responding to journalists and podcasters
- Personalize cold outreach campaigns
- Correct Existing Mentions of Your Brand
- Add videos to your landing page
- Repurpose old blog content
Cheap Marketing Hacks to Use During a Pandemic
Ready to dive in? You’ll see why each marketing hack is important and how to implement it to reach new customers.
1. Get Press By Responding to Journalists and Podcasters
At JustReachOut we see an average of 10 to 20 emails per day from our customers responding to requests from journalists for their stories or podcasters looking for stories. These queries and requests come out each and every day, there are tens of thousands of these for each and every keyword and topic out there, here is what they look like:
The tough part is to find the most relevant one for yourself since these queries are spread across a TON of different newsletters and hashtags on Twitter.
Some of the most popular newsletters where these come out daily are HelpAReporterOut, ProfNet, SpotAGuest, RadioGuestList, #JournoRequests hashtag on Twitter, ResponseSource, SourceBottle and there are a TON more.
by Dmitry Dragilev In Marketing Tips