Why being consistent in your marketing always pays off Why is consistency important in marketing? Consistency is significant in marketing because it helps create trust with your audience. When you are consistent with your branding, messaging, and marketing efforts, your audience will begin to recognize and remember your company. They will also start to develop…
Our business is our source of income, the result of our hard works, but right now, many businesses are at risk of shutting down and not earning at all because of COVID-19. But hey, how about we turn around things and start with a new business approach? How about we see things in a bigger…
First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take…
Most people research products or services online before they contact a company. The search engine results page is a competitive battlefield for companies that do most of their business in their geographical area. Improving a company’s local online presence is an ongoing mission for local businesses, and a solid search engine optimization (SEO) strategy is…
no cost. TheyFor small businesses, resources can be tight. Especially right now. Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue. In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses. However, there are plenty of low-cost, high-yielding marketing…
Your Google My Business (GMB) listing is likely your potential customers’ first impression of your business, so it’s essential to present your business’ best self by adding high-quality, relevant images. Google just recently released new GMB photo requirements to provide higher-quality content to its users, so we have some questions. Will these requirements affect the…