First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many small businesses have yet to take…
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Most people research products or services online before they contact a company. The search engine results page is a competitive battlefield for companies that do most of their business in their geographical area. Improving a company’s local online presence is an ongoing mission for local businesses, and a solid search engine optimization (SEO) strategy is…
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Google is now posting user reviews and photos in all countries and the vast majority of business categories. In mid-March Google temporarily disabled publication of new reviews, business owner review replies and new Q&A posts. There were other delays in posting new listings or hours and address updates as well. Then, in early April, Google…
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no cost. TheyFor small businesses, resources can be tight. Especially right now. Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue. In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses. However, there are plenty of low-cost, high-yielding marketing…
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As the CEO of a full-service digital marketing agency, I see far too many marketers and website owners subscribing to outdated link-building practices in an effort to improve their SEO. Unless these practices are nipped in the bud early, they can actually have the opposite effect. The truth is that many link-building tactics are either…
DetailsYour Google My Business (GMB) listing is likely your potential customers’ first impression of your business, so it’s essential to present your business’ best self by adding high-quality, relevant images. Google just recently released new GMB photo requirements to provide higher-quality content to its users, so we have some questions. Will these requirements affect the…
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This is the right time when you need to evaluate the organic reach of your website for the year 2023. If you were not satisfied with your organic reach this year or you want to improve it further, consider these 3 best SEO practices for the year 2019. Focuson On-Page SEO: On-page SEO is one of…
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What is Search Engine Optimization (SEO)? SEO stands for Search Engine Optimization. In its simplest terms, SEO can be described as helping users find the information they are looking for by directing them to your site with keywords that they might use when searching on platforms like Google or Bing. For example, if you are…
DetailsHow does your website perform on a mobile device? Does my slow website really affect my results on mobile? YES. Back in 2010, they confirmed slow web pages on a desktop will be downgraded in rankings vs competition/industry and is currently a factor in results. (Old News) In July 2018, they will be activating “Speed…
DetailsWORDPRESS AND WEB BUILDERS, WHY YOU SHOULD CHOOSE WORDPRESS FOR YOUR WEBSITE When you want to build a website, the temptation for selecting web builders such as Weebly or Wix is there. You enjoy free hosting offers and domain purchase when using these web builders and a system that helps you create your web pages…
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