Why being consistent in your marketing always pays off Why is consistency important in marketing? Consistency is significant in marketing because it helps create trust with your audience. When you are consistent with your branding, messaging, and marketing efforts, your audience will begin to recognize and remember your company. They will also start to develop…
So you have a new business! Congratulations! How exciting! Now what? You know you need to get your business out to the world but you’re not sure how to do it. Well, don’t worry. Here is an easy and literally no-cost way to begin. First of all you need a search engine. What’s a search…
Most people research products or services online before they contact a company. The search engine results page is a competitive battlefield for companies that do most of their business in their geographical area. Improving a company’s local online presence is an ongoing mission for local businesses, and a solid search engine optimization (SEO) strategy is…
Google is now posting user reviews and photos in all countries and the vast majority of business categories. In mid-March Google temporarily disabled publication of new reviews, business owner review replies and new Q&A posts. There were other delays in posting new listings or hours and address updates as well. Then, in early April, Google…
no cost. TheyFor small businesses, resources can be tight. Especially right now. Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue. In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses. However, there are plenty of low-cost, high-yielding marketing…
Your Google My Business (GMB) listing is likely your potential customers’ first impression of your business, so it’s essential to present your business’ best self by adding high-quality, relevant images. Google just recently released new GMB photo requirements to provide higher-quality content to its users, so we have some questions. Will these requirements affect the…